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第 16 课:New Online Business School 在线商业课程

Now, the educational value of the Internet is undeniable, and people all over the world are taking advantage of the huge range of courses offered on the web. 互联网上的教育价值之高是无可争辩的,世界各地的人们都争相利用网络提供的众多课程。

The International Business School Insead is, today, joining the ranks of online educators. The school's research shows that 68% of potential students are prepared to take on-line courses outside business hours and 58% say a well-known business school brand would influence their choice of course. 如今,国际商业学院Insead也加入了在线教育机构的行列。Insead的调查显示,68%有意向成为在线学生的人都准备在正常学校安排课程以外的时间选修网上课程,58%的人说商学院的名气大小会影响他们对课程的选择。

Insead research also shows that most business students are influenced by travel and accommodation costs. But joining me now is Insead's Dean of Technology, Sonmitra Dutta. Good morning to you. First of all, does your course, your on-line course, does that offer MBAs? Insead的调查还表明,大多数商业专业学生还会考虑到交通和住宿等费用。现在加入我们节目的是 Insead的科学系主任森米特拉·杜塔。早上好。首先,你们提供的在线课程有没有包括商业管理硕士的课程?

Answer: Not yet, not yet. We certainly believe in the value of face-to-face interaction of the MBA program. The on-line component, today, aims to compliment the MBA experience. 答: 不,还没有。我们真的相信商业管理硕士课程中面对面交流的重要性。目前在线课程的目的只是作为商业管理硕士课程的补充。

Q: As far as the on-line component is concerned, to what extent do you think students need to have the integration with other people? That perhaps working remotely, as this would be, is a bit of a turn-off for them? 问: 说到在线课程,你认为学生究竟需要与他人有多少交流?从这方面说,远距离在线课程对学生来说,说不定会让他们失去兴趣?

A: Well, let's not forget, I think on-line is not a substitution, you can have interaction off and on-line. You think about the market demands, the customers which are individuals are demanding more flexible, customized learning solutions and corporations are demanding much more rapid deployment of learning solutions. Technology helps them in doing that and I think you can still have interaction face-to-face combined with the on-line components. 答: 我们得记住一点,在线课程并不是一种替代品,除此之外,学生之间还有在线和课外的沟通。考虑一下市场需求,作为个体的顾客越来越需要灵活的、有针对性的学习方式,公司也需要更快采用学习成果。眼下的技术条件可以帮他们做到这一点。我觉得学生可以把面对面的交流同在线课程结合起来。

Q: And how much of a cost-saving element is there in this for people because of course they don't have to worry about travel and they don't have to worry about accommodation? To what extent do they think about that when they may be planning this? 问:选修在线课程的学生不再需要考虑交通费用,不用担心住宿花销。你认为节省开支这个因素会对学生的选择有多大的影响?他们在考虑学习方式时会怎样考虑这些问题?

A: I think cost is a part of the equation but it's not the only element. The most important elements are flexibility, customization, and rapid deployment. 答:我认为,费用是考虑问题的一个方面,但并不是唯一的,最重要的是课程的灵活性、针对性和快捷程度。