CNN新闻英语第 16 课：McGraw Hill Story 麦克劳·希尔传奇-2

Velshi 威尔士
McGraw reorganized the rambling company according to financial priorities. He replaced 2/3 of his 160 senior managers and consolidated 15 business units into 3, finance, information and education. 麦克劳希尔根据财务优先的原则重组了散漫的公司。他更换了160位高级经理中的2/3，并把15个商业部门合并成了3个，分别是金融、信息和教育。

McGraw 麦克劳希尔
Some people thought that you know, I was a lopsided family member, you know, the other family members all seemed to care a lot more. You really believe what is it that you are trying to do. It's not that hard. 一些人认为，我是一个冷漠的人，其他家庭成员看起来都要更加互相照顾一些。你要真正相信你想要做的事情。它并不那么困难。

Velshi 威尔十
Today, McGraw Hill is a 4.6-billion-dollar company, and has produced double-digit earnings for 8 of the last 9 years. It's a dominant player in its three business arenas. In finance, Standard & Poor's, know for its S & P 500 index, is the most profitable. S & P corporate credit ratings from triple A to D evaluates a company's credit risk for investors. 今天，麦克劳希尔是一个拥有46亿美元资产的公司，并且在过去的9年时间有8年实现了两位数增长。它在其三个业务领域中占统治地位。著名的标准普尔指数是最赢利的。标准普尔以AAA到D的等级评出信用等级，为投资者对一个公司的信贷风险进行评估。

McGraw 麦克劳希尔
Credit risks has to do with one's ability to be able to pay the obligations that they take on. When Enron was showing P & E ratios in the stratosphere, and everybody thought Enron's a model was perfection, and this was the model of all great business. At that point, at the highest point, it had a credit rating that was barely, barely investment rate. To investor, that should've been a signal. 信用风险与一个人是否有能力来偿付其承担的责任有关。当安然公司P/E比率高得无法想象时，大家都认为安然是完美的典范，是所有伟大商务公司的楷模。在这一点上，在最高点，它拥有的信用率真也仅仅是维持投资。对投资者们来说，那应该成为一种信号。

Velshi 威尔士
S & P guides investors, but the ratings' business is also becoming a facilitator for emerging economies. 标准普尔能指导投资者，同时它的商务成交率也成为经济增长的促进因素。

McGraw 麦克劳希尔
We established something called corporate governance ratings. Now this would be, you know, if you are starting down a path, how transparent are your financial statements? How often are you reporting? How much information are you putting out? And we'll give rankings based on the level of transparency. 我们创建了一种叫做公司管理信用等级的东西。现在将会是这样的，如果你经营着上市公司的话，你的财务状况有多透明？你多长时间做一次财务报告？你公布了多少消息？我们将根据透明程度进行评级。

Velshi 威尔士
With a ranking from S & P, developing countries and companies can attract investors globally. McGraw Hill's other two major divisions, education and information have been steadily pioneering in cyberspace. 通过标准普尔的分级，发展中国家和公司可以吸引全球投资者。麦克劳希尔的另外两个主要经营范围——教育和信息，已稳步挺进数字化领域。

Business Week, a major brand, has 800,000 online subscribers. Aviation Week has also come of age. Harrison's Principles of internal Medicine is now available and frequently updated for doctors online. 著名的杂志《商业周刊》有80万在线订户，《航空周刊》也在全盛期。现在还为医生出了网上《内科学圣经》，其内容经常更新。

Offering what McGraw Hill calls enabling information for a fee, it's proving to be a profitable internet model in publishing. 麦克劳希尔把这叫做有偿信息服务。这创造了出版业用互联网赢利的模式。