特别广播英语第 11 课：Advertising 登广告-1

Advertising is only part of the total sales effort ,but it is the part that attracts the most attention. 登广告仅仅是整个促销活动的一部分，但却是最能吸引人们注意的一部分，

This is natural enough because advertising is designed for just that purpose. 这是十分自然的。因为设计出某一广告正是为了达到这一目的。

In newspapers, in mail, on radio and television, we constantly see and hear the messages for hundreds of different products and services. 我们在报刊杂志上和邮件上，在收音机里和电视里，会不断地看到或听到数以百计的不同的产品和服务项目的信息。

For the most part, they are the kinds of things that we can be persuaded to buy - food and drinks, cars and television sets, furniture and clothing, travel and leisure time activities. 其中绝大部分都是那种要劝我们去购买食物和饮料、汽车和电视机、家俱和衣着，去参加旅游和业余活动的信息。

The simplest kind of advertising is the classified ad. 最简单的一种广告就是分类广告。

Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them. 每天各种报纸都刊登有几页这种分类广告。每逢星期天的扩大版上可能有好几大类的分类广告。

A classified ad is usually only a few lines long. 每一则分类广告的长度通常只有三两行，

It is really a notice or announcement that something is available. 这实际上就是通知某种东西或某种服务现在已经有了。

Newspapers also carry a large amount of display advertising. 报纸上也刊登大量图文并用的广告。

Most of it is for stores or for various forms of entertainment. 其中绝大部分是为商店或各种娱乐活动而刊登的。