特别广播英语第 347 课：Getting the Most From Online Shopping
大家e起来上网购物-1

Even the most enthusiastic shopper has a bad day sometimes: You can't find what you want, every second person in the crowd seems intent on bumping into you, and your legs are aching from hip to toe. 即使是最狂热的购物王也有出师不利的日子：你找不到想买的东西，每个在你身后的人都好像故意要撞你，而你的双腿从臀部痛到脚趾。

It's at times like these when the much-touted convenience of shopping over the Internet sounds like a better alternative. 这些时候，以便利颇受赞誉的网上购物听来是个更好的选择。

Like bargain hunters in the real world, however, on-line shoppers need to be aware of the pitfalls in order to enjoy the benefits of e-commerce. 但是就像在现实世界买廉价商品一样，网上购物者也需留意：在享受电子商务的方便的同时，也要承担风险。

For most, the main concern is the invisibility of whoever is on the other end of the transaction. 通常最令人担忧的是无法看见在另一端进行交易的对象。

Those walking into the cyber market armed only with a credit card and an active imagination need to follow a few guidelines. 在线购物的人仅仅带着信用卡，其余都得凭想像，因此有些事必须注意。

The golden rule in purchasing anything over the Internet is to find out who you are dealing with. 了解交易的对象是上网购物的金科玉律。

The first step is to make sure the company is legal and has clearly stated sales and security policies, which should be easy to access on its Web site. 首先要确定对方是合法的公司，其销售方式有详尽描述，并有保险政策，而且进入这种网站应该相当容易。

Buyers should also pay close attention to the terms and conditions of sale, such as whether there are any hidden extras in the form of delivery costs. 买方也应该仔细留意交易的条款及条件，譬如是否要负担帐面外额外的运送费。

Of course, it is essential that the firm can guarantee the security of personal information and credit card numbers. 当然，最重要的是该公司必须保证能对消费者的个人资料和信用卡号码保密。

Otherwise, you may end up being charged more than you bargained for. 否则，到头来你被收取的费用可能会大出意料。

Not all on-line shopping is done in virtual stores. 并非所有的网上交易都是通过虚拟商店来完成的。