A business plan, in the words of the Small Business Administration in Washington, is a tool with three basic purposes. 根据华盛顿的 SBA (美国联邦小企业署),商务计划是一种工具,具有三个基本的目的。
As a communication tool, it can show possible investors how well you have considered your ideas. 商务计划是交流的工具,向潜在投资人展示想法的考虑(成熟度);
As a management tool, it can list goals and ways to measure progress. 商务计划是管理工具,列出目标以及衡量进展的途径;
And as a planning tool, it can help guide a business around problems. 商务计划是计划工具,帮助企业熟悉问题。
For people starting a new business, the biggest problems commonly involve financing. 对于小企业创业的人而言,最大的问题通常是融资。