| Many plans fail to show how a product or service meets a need. 许多计划未说明一种产品或服务如何能够满足某种需要。 Also, business plans often assume it will be easy to gain a share of a large or fast-growing market. 另外，商务计划通常假设，容易获得一个大市场或快速成长市场的份额。 Professor Mullins advises entrepreneurs to do market tests so they have real numbers to support their claims. 穆林斯教授建议企业家做市场研究，因此有支持其论断的真实数据。 And he says honesty about possible problems with the plan is important. 同时，他说，坦诚对待计划的可能问题是重要的。 Successful businesses often change plans as conditions change. 成功的企业通常根据条件变化而修改计划。 |
