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第 338 课:商务计划-4

Business students spend hours and hours learning how to write a business plan. 商学专业的学生花了大量的时间,学习撰写商务计划。

But even a good one has its limits. 但是,即使一项良好的商务计划也有其限制。

A new study suggests that venture capitalists rarely consider the business plan when deciding whether to invest in a new company. 一项新研究表明,风险投资人在决策是否投资于一家新公司之时,很少考虑商务计划。

David Kirsch is an associate professor at the Robert H. Smith School of Business at the University of Maryland. 大卫 · 科什是马里兰大学罗伯特 H. 史密斯商学院的副教授。

He and others examined more than seven hundred requests made to an American venture capital firm. 他和其他人研究了向一家美国风险投资公司提出的 700 多份申请。