He says he was startled to find that planning documents have such little influence. 他说,他惊奇地发现,计划文件影响极小。
Professor Kirsch tells us that venture capitalists instead talk to people who know the entrepreneur. 科什教授告诉我们,风险投资人却与认识企业家的人商谈。
They talk to business experts, lawyers and other knowledgeable people. 他们与商务专家、律师和其它博识的人交流。
The study appeared in the May issue of Strategic Management Journal. 该研究发表于《战略管理杂志》5月刊。
David Kirsch considers business plans a good way to organize an entrepreneur's ideas. 大卫 . 科什认为商务计划是梳理企业家思路的好方法。
But, in his words, "A smart entrepreneur should spend his time developing the business rather than the business plan." 但是,用他的话就是“小企业家应该花时间拓展业务而不是商务计划。”