A; what do you thing are the most important things to do when running a business?
B: well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.
A: so, do you think workers should be paid as little as possible?
B: no. if you do that, the workers won't like their jobs. They will be less efficient and you will get a high staff turnover. Those things will increase you costs.
A: how can a business maxmise revenues?
B: you need to invest in some good adverstising. You have to know where your potential customers are and target them. It's no good trying to sell computer games to older people. The market is too small.
A; what else do you suggest?
B; find out what other companies charge for the same products or services. Price yourself near the low end. Don't be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it's that cheap.
